OUR MISSION:

You know that feeling when you have a great hair day, when your outfit looks good or when you get your tie right on the first go?

BySak is a brand developed by me, by thoughtfully crafting each product to make you feel that good every day. How, you might ask, it is simple by using rich ingredients and handcrafted luxury fragrances. For beauty that’s not just skin deep, try our products that let you be the best version of yourself and make you #FeelGood inside and out.

Every brand has a journey from conception to realization and BySak has a 127 year old legacy in perfumes. It all started with a small copper “daig” used to distill flower oils in Kannauj. My grandfather as a child, worked with this daig and soon became India’s largest sandalwood oil manufacturer creating Dubey Perfumers.

My earliest and strongest memories of perfume are from my childhood. I grew up in a home where there were beautifully shaped perfume bottles and decanters in every nook and corner. My grandfather taught us how to identify and name all these exotic fragrances. The idea for BySak was born by being born into the family of perfumers.

From idea to materialization of BySak is a journey to tap into my grandfather’s tantalizing and mystical fragrances to bring you the best of the old and the new by infusing these same soothing oils into skincare products to uplift your mood every day and nourish your skin forever.